20-minute documentary on "shadeism" below. H/T Clutch.
I feel like I should be more aggrieved towards such statements in the same way that I am towards racism. I find that among the African American community, individuals are much more sensitive towards shadeism, while in other communities, such as those represented in this film, expressing a preference for lighter-coloured children has long been normalized.
But, beyond the instances I just mentioned, I feel that overt shadeism may not be as pervasive in the Nigerian community. From my limited personal experience, we tend to denigrate those with blotchy tell-tale signs of chronic skin bleaching, and we extol darker- skinned actresses like Genevieve or Clems Ohameze, who in his day, was known as "black beauty." I think there is an element of "Nigerian pride," which, perhaps in this day and age, trumps the need to adhere to Eurocentric ideal of lighter-skinned beauty. Or perhaps, which is more likely the case, I am trapped in my own, "Black is (unquestionably, regardless the shade) beautiful" bubble.
There are some other bloggers who covered in relation to this film (simply Google "shadeism") - but I have yet to see a Nigerian blogpost on the topic. Though, I have seen a number of them on the politics of hair - which at this point in my life gets a "meh" from me as well.
Saturday, November 13, 2010 Labels: racism