20-minute documentary on "shadeism" below. H/T Clutch.
I feel like I should be more aggrieved towards such statements in the same way that I am towards racism. I find that among the African American community, individuals are much more sensitive towards shadeism, while in other communities, such as those represented in this film, expressing a preference for lighter-coloured children has long been normalized.
But, beyond the instances I just mentioned, I feel that overt shadeism may not be as pervasive in the Nigerian community. From my limited personal experience, we tend to denigrate those with blotchy tell-tale signs of chronic skin bleaching, and we extol darker- skinned actresses like Genevieve or Clems Ohameze, who in his day, was known as "black beauty." I think there is an element of "Nigerian pride," which, perhaps in this day and age, trumps the need to adhere to Eurocentric ideal of lighter-skinned beauty. Or perhaps, which is more likely the case, I am trapped in my own, "Black is (unquestionably, regardless the shade) beautiful" bubble.
There are some other bloggers who covered in relation to this film (simply Google "shadeism") - but I have yet to see a Nigerian blogpost on the topic. Though, I have seen a number of them on the politics of hair - which at this point in my life gets a "meh" from me as well.
4 comments:
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Hmm, funny you should mention Genevieve. I've never met a fine dark skinned girl who has wanted to get lighter but I've met many yellow girls who want to look like Genevieve. Fineness conquers all colour prejudices it seems.:)
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hmm, pyoo wata, thats great. come to think of it, when last did you visit nigeria? nneoma, that is a very fine name. do you know how to speak igbo, i mean real igbo, email me, at ugowhite@live.co.uk, I am an igbo living in nigeria and i think i like your bloc, though to some extent. and i think i am more mature than you ...lol think about it.
ps: my regards to your mum, tell her i need to hear some stories to tell to my kids, they love stories, u know.
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Lol! I think it was then that Nigerians were into the-fairer-the-better. Now, not so much oh. I first read about Shadeism in a short excerpt about Jamaica. It's practiced a lot there- the fairer you are the more class you have, even your family members give you that respect. And they actively seek out fairer people to marry.
It's quite fascinating cause i couldn't care less either.
Adiya
http://thecornershopng.blogspot.com/
Guilty as charged - your last sentence!